Jennifer S. Martin  
     
    Visiting Associate Professor of Law Blog  
       
  Jennifer Martin joins University of Louisville Law after spending a year as a Visiting Associate Professor of Law at University of Pittsburgh School of Law.  She has previously taught at Western New England College School of Law.  Professor Martin is a co-author for the American Bar Association's Annual Survey on Sales Law and has published many articles and given lectures on subjects such as wartime contracting, executive compensation, comparative sales law and piercing the corporate veil. 

Upon graduation from Vanderbilt Law School, Professor Martin became an Associate with the international practice group of Baker & Botts, L.L.P., practicing in both the Houston and Dallas offices. A member of the Texas and American Bar Associations, Professor Martin was a Principal Attorney for Houston Industries Incorporated (now Reliant Energy), working on power generation transactions domestically and internationally. 

Professor Martin is a co-founder and contributor to the Commercial Law weblog at http://ucclaw.blogspot.com/.  The blog takes up all issues related to commercial law, particularly the Uniform Commercial Code.  The blog is a member of the Jurisdynamics Network.

   
 

 

     
Courses Taught
Professor Martin regularly teaches courses in contracts, commercial law and corporate law.
         
Publications
  LEGAL WRITINGS:      
         
  ELECTRONIC PUBLICATIONS:      
  • Computer-Assisted Legal Instruction (CALI) lessons in contract and commercial law
  • Agreements Lacking Consideration: Gift Promises (2007)
  • Acceptance (2004)
  • Battle of the Forms (UCC 2-207) (2005)
  • Bilateral and Unilateral Contracts (2004)
  • Consideration: The Basics of Consideration and the Bargain Theory (2004)
  • Duration of Offers (2003)
  • Express and Implied Contracts (2003)
  • Formation of Contracts Under UCC Article 2 (2005)
  • Indefiniteness (2004)
  • Invitations to Negotiate and other Expressions that are not Offers (2003)
  • Letters of Intent and Other Formal Preliminary Agreements (2004)
  • Mailbox Rule (2004)
  • Mutual Assent (2003)
  • Offer (2003)
  • Option Contracts and Firm Offers (2004)
  • Written Agreement Contemplated v. Written Memorialization (2004)
  • Warranties (2002)
  • Implied Terms (2002)
  • Interpretation (2002)
  • Good Faith (2002)
   
         
Presentations
  • Speaker, Cleveland-Marshall College of Law Faculty Luncheon Series, “Impracticability Under UCC 2-615 for Wartime Contracts” (September 2008)
  • Speaker, University of Pittsburgh Spring Faculty Colloquium, “Impracticability Under UCC 2-615 for Wartime Contracts” (May 2008)
  • Speaker, AALS International Contracts Conference, “Rethinking Impracticability Under UCC 2-615 for Wartime Contracts” (February 2008)
  • Speaker, Oxford Round Table, Global Migration: “The Role of the Board in a Migratory World” (July 2007)
  • Speaker, AALS Spring Contracts Conference, “Using Technology in the Teaching of Contracts” (February 2007)
  • Speaker, New England School of Law Symposium, Modern Warfare: The Role of the Non State Actor: “Contracting for Wartime Actors” (February 2007)
  • Speaker, Junior Faculty Exchange: “The Decline of State Law Primacy Over Corporate Governance” (October 2006)
  • Speaker, AALS Spring Contracts Conference: The Diversity of Contract Law: “An Emerging Worldwide Standard for Protections of Consumers in the Sale of Goods: Did We Miss an Opportunity with Revised UCC Article 2?” (February 2006)
  • Speaker, WNEC Faculty Forum:  “An Emerging Worldwide Standard for Protections of Consumers in the Sale of Goods: Did We Miss an Opportunity with Revised UCC Article 2?” (September 2005)
  • Speaker, WNEC Faculty Forum:  VEBAs, Welfare Plans, and Sec. 419A(f)(6):  Is the IRS Trying to Regulate or Spread Propaganda? (October 2002)
  • Speaker, Chase Faculty Forum: Consistency in Judicial Interpretation? A Look at CERCLA Parent Company and Shareholder Liability After United States v. Bestfoods (Fall 2000)
  • Speaker, Southeastern Conference of the AALS Annual Meeting: Young Scholars Workshops, Consistency in Judicial Interpretation? A Look at CERCLA Parent Company and Shareholder Liability After United States v. Bestfoods (August 2000)
  • Speaker, Southeastern Conference of the AALS Annual Meeting: Young Scholars Workshops, The Need for Legislative Reform in International Adoptions (July 20, 1999)
  • Speaker, University of Texas School of Law, Advanced International Law Institute Conference: Advising Clients in Trouble, Initiating and Responding to Discovery in Transnational Litigation: Procedures and Challenges (April 16,1999)
         
University and Community Service
  • Professor Martin administers the annual Selma Moidel Student Writing Competition for the National Association of Women Lawyers. 
  • Professor Martin has been nominated to the Board of Directors of CALI.
         
         
Jennifer Martin

 

02/01/2010 12:49 PM
Citibank's Promise of Free Checking
What does it mean to be free? When many of us open up a new checking account, it is with the intention of doing business with that bank for a period of time. After all, I've not got my online banking set up to send up bill payments. I've ordered printed checks for when I need them. I've got my debit card. It is a hassle to switch banks and have to redo all this. So, it is important that banks disclose account fees at the outset.

So might have believed customers over at Citibank who opened checking accounts advertised as free. Despite the free-hook, Citibank announced that it would begin imposing account fees on these same customers. Apparently about 1 million free accounts were included. The Truth In Savings Act requires banks to disclose account fees. So, free means free. Moreover, one might expect the free status to last for some time. Not surprisingly then, New York Attorney General Andrew Cuomo's office complained about the Citibank fee increase. Today, Citibank announced that free will remain free, putting aside overdraft and other fees, for the time being. (See Citibank to Keep Free Checking).


- JSM

01/31/2010 08:05 AM
Interchange Fees: the Silent Visa Tax
As we've seen the federal government tackle credit, debit and gift cards, new attention is gearing up toward card network interchange fees. Interchange fees are the cost of using debit and credit cards charged to merchants for use of the network (Visa, Mastercard, etc.). The fees are about $.75 for every $100 spent and more than if the consumer uses the a debit card and enters their pin number. The GAO's November 2009 report on Rising Interchange Fees found the fees are posing a problem for merchants as they comprise a larger amount of the revenue earned with some merchants complaining that the benefit of cards such as lower labor costs and increased sales are outstripped by the cost of the interchange fees. The fees are enough that some discount retailers, like Costco, don't accept credit cards, but will allow the debit card usage. Of course, retailers cannot possibly refuse to accept VISA cards, for instance, so the fees are here to stay. While the fees may be here to stay, I suspect that the size of the fees will cause them to come under regulatory supervision at some point in the not so distant future. That seems to be the common result when greed and overreaching get to a point that complaint is loud enough. With small business owners trying to keep their businesses afloat during a recession, it is easy to see why there is more compaint about the size of interchange fees.

The New York Times just did a nice video (and article) giving a pretty good overview of the tension between the networks, merchants and ultimately consumer interests.



Visit msnbc.com for breaking news, world news, and news about the economy




- JSM

01/28/2010 04:51 AM
The Politics of Bernanke's Reappointment
The Senate today confirmed Chairmen Bernanke's reappointment to a second term at the Federal Reserve by a vote of 70 to 30 (See Bernanke Confirmed). As concerns abounded about the extent of the Federal Reserve's independence, Senator Schummer commented: “If you don’t like monetary policy when the Fed does it just wait until the politicians get their hands on it.” Well said. Bloomberg did a nice (and short) piece about the politics of the reappointment and the need for the Federal Reserve Chariman to go visiting with the politicians to keep his job.



- JSM

01/25/2010 05:04 AM
Are Mobile Payments the Next Big Thing?
Forget all this business about credit cards (What You Need to Know About the CARD Act), debit cards (What the Fed's New Overdraft Rules Don't Do) and gift cards (Fed Targets Gift Cards). Here comes mobile payments! Mobile what? At least that is what I said to myself when Jim Chen sent me a link to a CBS article The Mobile Triple Threat (Jan. 22, 2010). Perhaps I've just been in denial that this was coming down the pipeline for real (or too busy complaining about the drawbacks of debit cards). Without knowning more, I found myself reacting "don't even think about doing this . . ." Well, perhaps that is a tad harsh. Merchants are serious about opening this door as handheld phones and readers have increasing amounts of applications for them. And, tighter credit and debit card rules couldn't hurt their motivation either, right?



The whole idea here is that the consumer could be in a store looking at merchandise and not only do research on the product using their mobile device, but also check inventory and make payment for the product (by a charge to their cell phone bill). Other possibilities include small credit card terminals that small merchants could plug into their own mobile device in order to run a customer's credit card (See, Twitter Co-Founder Tackles Mobile Payments). Pretty cool and technically beyond my expertise (See, Discover: Contactless Payment Sticker Users Inadvertently Crippling Performance). But . . . payments wise, this presents the same (and more) problems than consumers just paying at the register with their credit or debit cards. Surely, there are issues about how well the application transfers money and what to do about errors. One would hate to be walking through Best Buy with your phone in your pocket and accidentally purchase several televisions. Moreover, the risk of credit card data being misused or misappropriated is already a problem without the involvement of mobile devices. Poor reliability and speed follow along as potential pitfalls.

Apparently, Paypal, Google and Amazon already have mobile payments capability, so mobile payments appear to be upon us. Mobile payments companies are beginning to receive funding for their ventures, so this will be an area to watch develop (Mobile Payments Startup Boku Lands $25 million). Always a big question regarding payment methods is the cost associated with its use and disclosure to consumers. For me, it will be a while before I pay using my phone.


- JSM

01/15/2010 04:06 AM
Bankers Without a Clue?
Paul Krugman wrote a nice op ed piece in today's New York Times titled Bankers Without a Clue. Krugman observes disappointingly that the bankers just don't get it. In truth, comments like the financial crisis was just a perfect storm (Goldman Sachs’s Lloyd Blankfein) and that no one could have predicted its coming (Jamie Dimon of JPMorgan Chase & Co.) are pretty unbelievable. I hope that the executives of these large financial insitutions aren't and weren't really that clueless. That said, I agree with Krugman that I don't expect the banks to give much concrete advice on financial reform. The distrust the banks have of regulators (and desire to protect their own pocketbooks) has resulted in many of the banks repaying the TARP funds as soon as possible.

Bill Thomas who is Vice Chairman of the Financial Crisis Inquiry Commission has assured us that at least the questions will be asked. Question is, whether any meaningful financial overhaul will come from this?

-jsm

01/12/2010 12:18 PM
What You Need to Know About the Card Act
For consumers looking for basic information about the CARD Act, the Federal Reserve just published What You Need to Know: New Credit Card Rules. What credit card companies must tell you:
  • when they plan to increase your rate and fees
  • how long it will take you to pay off your balance.
The circular also covers all the new rules on fees, rates and limits:
  • no rate increases for new cards in the first year
  • rate increases only apply to new charges
  • restrictions on over-the-limit transactions
  • caps on high fee cards
  • protections for underage consumers (under 21)
Finally, the circular contains some new rules on billing and payments:
  • standardized payment dates and times (i.e. payments due on the same day each month)
  • payments applied to highest risk first
  • no two-cycle billing.
All and all, the circular is easy to read and even contains handy definitions and links to other information. Hopefully, consumers will be able to find this easily on the Internet (and will read it). Three cheers to the Fed for trying to get the word out.
- JSM


12/07/2009 01:07 AM
Martin, Evans, Wright and More on Consumer Issues in New Lydian Payments Journal
A little self promotion and more. Take a look at the new Lydian Payments Journal. The December issue features:
  1. David Evans and Joshua Wright: How the Consumer Financial Protection Agency Act of 2009 Would Change the Law and Regulation of Consumer Financial Products
  2. Jennifer S. Martin: What You Should Know about the Debit Card in Your Wallet: Where the Federal Reserve's New Overdraft May Fall Short
  3. Francesc Prior Sanz and Javier Santomá: Banking the Unbanked Using Prepaid Platforms and Mobile Telephones in the U.S.
  4. Ulf Mattsson: Demystifying PCI Technologies

Happy reading! Yes, after reading all the examinations. I've got a stack of first year Contracts exams coming my way this afternoon.

- JSM


12/06/2009 09:49 AM
Commercial Law Welcomes Glenys Spence!
Commercial Law is pleased to announce Professor Glenys Spence as our newest guest blogger. Professor Spence practiced civil litigation and immigration law both as a solo practitioner as well as with JBM Immigration Group. In her practice she has represented clients in family-based immigration and deportation defense since 2007. Glenys is an Assistant Professor at Phoenix School of Law. Professor Spence's research focuses on the United Nations Convention on the International Sale of Goods. We hope to hear her thoughts on the CISG and other commercial topics!

- JSM

12/02/2009 02:24 AM
What the Fed's New Overdraft Rules Don't Do
Now that classes are over, I've been wanting to turn back to the Federal Reserve's new rules bank overdraft programs (See Hooray for the New Overdraft Rules). Here's a portion of an essay that I've put together for the Lydian Payments Journal:

The largest problems facing regulation of consumer depository accounts are ones created by the need to keep regulations in pace with innovation. That is, bank innovation results in products on the marketplace that are either completely new or are comprised of such variation that the products might as well be new. Services associated with debit cards are a perfect example because debit cards were not commonplace until the late 1990s. Debit cards attach to regular bank depository accounts, yet are not checks, pure ATM cards, or even credit cards. Due to the changing nature of banking products, any regulation must be flexible, rather than static. With respect to debit cards, innovation has progressed unchecked in the wake of consumer excitement for the innovation itself, without creating a parallel regulatory framework. Accordingly, any discussion of the issues consumer depository accounts should take up an examination of the relationship between consumers and banks and explore possible improvements to existing regulatory structure so it may better adapt to innovations in banking products.

Full disclosure of the benefits and detriments of the overdraft programs prior an active enrollment decision is the best approach. If under the Final Rules a consumer enrolls in overdraft protection, resolution of assent and fairness hinges upon the disclosure of the terms of the overdraft service and the practices involved in securing assent. For instance, even though Regulation DD affirmatively requires disclosure of fees, a GAO study found that consumers have difficulty obtaining account terms and conditions and complete fee information even when requested. Moreover, even if the bank discloses the fees, the government does not regulate the reasonableness of fees or the manner in which they are imposed. The terms of overdraft fees are most likely ones of “adhesion,” in that they are offered or imposed without the ability to negotiate them, “take it or leave it” terms. If the GAO is correct, then Banks often fail to disclose the terms at all, even when asked. So, will the Final Rules result in substantial changes in banking practices?

Disclosure is at the cornerstone to most consumer regulations and is the primary prong of financial regulation. The Final Rules address disclosure issues primarily through the model opt-in form that accompanies the rules (the “form”). Importantly, the form: (i) requires that banks affirmatively give customers knowledge of enrollment in overdraft services; (ii) specifies the fee amounts that a bank charges per overdraft transaction, any daily fee charged for the account being overdrawn, and any daily limits on overdraft fees; and (iii) contains information about other, less costly banking services and where the consumer can obtain more information. These changes are significant because under current practice banks enroll many consumers without their knowledge or consent and without such disclosures. Up front disclosure is a key feature of the Final Rules, especially since consumers sometimes have difficulty obtaining fee terms at many banks despite Regulation DD requirements of fee disclosure. Of course, no form is perfect and there remains the potential for consumer confusion.

Curbing bank practices that disadvantage consumers by increasing the amount of overdraft fees incurred is the second prong in the solution to the problems with overdraft protection services banks currently offer. On this point, the Final Rules fall short. Although the Proposed Overdraft Rules addressed the issue of debit card holds by reducing many of the holds from days to just hours, the Final Rules contain no restrictions on holds, leaving wide discretion for the length and size of holds. It is doubtful that a consumer who goes out to gas up the car and buy groceries will know that in order to avoid an overdraft fee caused by a two hour gas pump hold on their card, he or she may want to buy groceries before gas when account balances are low. The Final Rules also do not take up other banking practices that increase the amount of overdraft fees, such as batch reordering of transactions from largest to smallest.

The final prong of any solution regarding overdraft fees must address the size and numerosity of fees imposed for consumers who opt-in the service. While banks typically impose credit card over the limit fees on a monthly basis, banks charge overdraft fees on a per transaction basis. Some consumers may continue to believe that credit and debit cards work the same in this respect. Consumers also tend to believe that government regulation is merit oriented, rather than disclosure based. While some in Congress have urged restrictions on overdraft fees to a “proportional” amount, the Final Rules do not take up fee size (see Dodd Says Senate May Expand Beyond Fed Overdrafts). To the extent that some banks charge overdraft fees on NSFs of less than $5, the size of the fee imposed is clearly material to consumers. Some banks have altered current practices to address this issue.

While the Final Rules represent an improvement over the status quo in terms of informing consumers about enrollment in overdraft services, they do not represent a complete solution to open issues of debit and ATM overdrafts. From the industry perspective, there are genuine operational issues at some banks that will require retooling of existing systems. Much of this must take place by July 1, 2010. Despite the successes in the Final Rules, consumers should not believe that they represent a panacea for overdrafts. If they do, disappointment will follow. This type of regulation is long overdue, probably owing to the more recent development of the product and regulatory system’s inability to respond effectively and promptly to developing issues in newer products. At its simplest, a solution to the problems of consumer choice and disclosure in debit card overdrafts favors a default rule system that gives the consumers an arrangement with the lowest cost. Despite the criticisms herein, the Final Rules go a long way toward that goal.

- JSM

11/16/2009 05:10 AM
Fed Targets Gift Cards
The Federal Reserve is on a consumer protection roll. Last week, the Fed tackled overdraft fees on point-of-sale and ATM transactions (see Hooray for the New Overdraft Rules). Today, the Federal Reserve announced proposed rules concerning gift cards aimed at fees on the cards and expiration dates (see press release). The highlights are that providers cannot charge fees unless:
  1. The card is inactive for one year;
  2. No more than one fee is charged monthly; and
  3. The provider gives notice of the fees to the consumer.

Moreover, cards cannot expire for at least five years after purchase or reloading of the card. Both store-specific and network based cards are covered by the rules.

- JSM


11/13/2009 01:52 AM
Hooray for the New Overdraft Rules
Yes, its taken a long time. Yes, it has needed urging through proposed legislation in Congress. Yes, it has taken the coordinated efforts of several federal agencies. But, success at last. Yesterday, the Federal Reserve Bank announced final rules amending Regulation E of the Electronic Funds Transfer Act (see press release). As we've complained here before, these overdraft charges amount to about $1.7 billion each year in fees to banks (See FDIC Study, How Your $4 Cup of Coffee). There were a number of touchy issues with the banks pushing back firmly on how the rules would come out. Fortunately, the Federal Reserve seems to have come down firmly on the side of consumers on most of the issues primarily raised by debit card use.

So, here are the highlights:
  1. Banks must comply with the Final Rules as of July 1, 2010

  2. Banks cannot charge an overdraft fee on ATM and point-of-sale debit card (POS) transactions without the customer affirmatively opting-in to overdraft protection

  3. The rules apply to existing and new accounts

  4. Banks must offer the same account terms to customers who do not choose overdraft protection for ATM and POS transactions

Three issues remain unresolved by the Final Rules: (i) the size of overdraft fees (often $35 per transaction with no daily limit on the number of transactions charged; (ii) the batch reordering of transactions done by banks to increase the amount of fees generated on transactions by customers who do opt-in; and (iii) debit holds that trigger overdraft fees on transactions such as gasoline, hotels and restaurants. These gaps aside, the progress made by the Federal Reserve on debit cards is substantial.

Remember, banks can still charge the fees on those who have not opted-in until July 2010. So, still use your debit cards with care. As for me, I will not be opting-in, but will await the sales pitch that banks will inevitably make.


- JSM

11/12/2009 02:36 AM
Phillip Keitel on Gift Cards
'Tis the season for gift cards! While this piece is from 2008, Phillip Keitel of the Philadelphia Branch of the Federal Reserve Bank has written The Laws, Regulations, Guidelines, and Industry Practices that Protect Consumers Who Use Gift Cards. Here's the abstract:

This paper discusses consumer protections available to gift-card users. Specifically, it examines the ways in which value loaded at the time of purchase is protected for future card use or returned to consumers when the card is not used or has expired. The consumer protection information included in this paper is derived from a number of sources, including several types of state statutes, Federal Trade Commission decisions, financial industry regulatory agency guidelines, and previous interviews with payments industry experts regarding practices concerning network-branded gift cards. This paper expands research begun by the Payment Cards Center in 2004 into prepaid cards generally and the protections available to consumers who use gift cards specifically.

Happy shopping!

- JSM
11/03/2009 04:09 AM
Update on H.R. 3126 Consumer Financial Protection Agency Act of 2009
The U.S. House of Representatives Financial Services Committee passed H.R. 3126, a bill for the creation of the Consumer Financial Protection Agency (CFPA), Oct. 22 in a 39-29 vote. The bill does not have a date scheduled for a full House vote, and the Senate does not have a companion bill proposed at this time.

In case you've not been following this, the CFPA would have the authority to write new consumer protection rules in the arenas of lending and credit, to monitor banks and other financial institutions for compliance with these rules, and to penalize institutions for any infractions. The CFPA would also have the ability to ban products, marketing tactics, and other business practices that it deems “unfair, deceptive, or abusive.”

The Financial Services Committee added several amendments which altered the Obama Administration’s original outline of the agency. An amendment added Oct. 21 exempts the insurance agency from CFPA oversight and prevents the agency from interfering with state insurance regulators’ oversight of insurance companies and products. An amendment offered by Rep. Maxine Waters (D-CA) adds five representatives from the fields of “consumer protection, fair lending and civil rights, representatives of depository institutions that primarily serve underserved communities, or representatives of communities that have been significantly impacted by higher-priced mortgages” to the CFPA Oversight Board. Another amendment phases out the Home Valuation Code of Conduct; the amendment would allow all originators, licensed or registered in accordance with the SAFE Mortgage Licensing Act, to order appraisals directly.

The bill is now over at the House Energy and Commerce Committee which appears to be amending the bill to replace the executive who was to run the agency with a five-member commission with staggered terms.
- RH (Reid Haataja, posted by JSM)

11/02/2009 02:39 AM
Harry Flechtner on the Scope of the CISG
Those those CISG fans, Professor Harry Flechtner, University of Pittsburgh School of Law, has a new piece Selected Issues Relating to the CISG's Scope of Application. The abstract is as follows:
This paper addresses two issues concerning the scope of the United Nations Convention on Contracts for the International Sale of Goods (“CISG”), both of which have arisen in recent decisions applying the Convention: 1) whether requirements imposed by U.S. domestic sales law on attempts to disclaim implied warranties apply to attempts to derogate from the seller‘s obligations under Arts. 35(2)(a) & (b) CISG; and 2) whether burden of proof questions that are not expressly addressed in the CISG are governed by the general principles of the CISG. The paper defends the use of the distinction between substantive and procedural law in defining the scope of the CISG with respect to burden of proof issues, and in determining the whether the Convention provides for the recovery of damages for attorneys’ fees incurred to litigate a claim under the CISG. The paper concludes by arguing that defining the limits of the Convention‘s scope is critical to its success, and to the success of future attempts to create uniform international commercial law.

Happy reading.

- JSM

10/29/2009 02:42 AM
Consumers May Buy Less Halloween Candy
A Time story this week reports that consumers will spend less on Halloween candy this year! Don't worry too much about this being a terribly large crisis driving little children into a frenzied panic comparable only to a bank run . . . the average spending is expected to be $56.31 per person, down from $66.54 last year. And, no worries, apparently the name brand candies will win out over store brand. As for our family, with three kids we've invested in our share to keep the economy going forward. Miniature Play Dough, chocolates and bubble gum eyeballs will be featured at our door on Saturday.

For the safety conscious, Consumer Reports has a nice piece on Halloween safety. Light the front walk, drive carefully, carry flashlights, practice fire safety with those pumpkins, etc.

Happy Halloween and have fun trick-or-treating!

- JSM

10/29/2009 01:42 AM
Baby Einstein May Not Make Your Kids Smarter!
Meredith Miller over at the Contracts Blog reported on this little dispute that Disney has had with a consumer group over its Baby Einstein products. See, Miller, Important Consumer Alert. I have to admit that we own about fifty of these dvds that came in a set and my little guys loved them. Are they smarter as a result of Baby Einstein? Well, of course I think they are . . . I can say the kids like the classical music and I play them in Spanish so that they dvds reinforce the second language they are learning.

From Disney's website:


For the past several years, Baby Einstein has been under attack by propaganda groups taking extreme positions that try to dictate what parents should do, say and buy. Our philosophy has always been to focus on creating products that parents and babies love, and to not get sidetracked and pulled down into their street fight.

Unfortunately, with Susan Linn’s latest stunt, we cannot be silent any longer. Linn’s obvious dislike for Baby Einstein has now turned into a sensational, headline-grabbing publicity campaign that seeks to twist and spin a simple, customer satisfaction action into a false admission of guilt. This is clearly not the case.

Linn’s moves are carefully crafted to prey on parental guilt and uncertainty. This time, she began by asking the Federal Trade Commission (FTC) to go after Baby Einstein because, she said, we claimed that Baby Einstein was educational. But we do not make any such claim – and the FTC brought no action.

Not content to rely on the judgment of the federal government, her attacks continued and escalated despite the fact that her assertions have no merit.

That’s where we are today. However, we took a very different approach. We strongly believe that, unlike Linn, our consumers find value in our product, and rather than continue to fight with her, we decided to leave it up to those consumers. That is why we extended a refund policy that was already in place. Although she would like to claim otherwise, there is nothing extraordinary about a company’s willingness to stand behind its product. To the contrary, it is the strongest possible show of confidence in it.

Baby Einstein announced this offer in a press release issued on September 4, 2009, which was largely ignored by the media. Linn’s latest public relations blitz simply distorts the facts and misleads the public. In the end, this smear campaign has everything to do with Linn trying to generate ink and funding for her cause, and not about the value that consumers find in our product.

Thank you for letting us set the record straight.

Sincerely,

Susan McLain
General Manager, The Baby Einstein Company
Not being a big fan of television for kids, we actually found the Baby Einstein dvds had some positive, if not wholly education components. But, clearly there is a difference of opinion. It is difficult to make this really a good case of a breached warranty. It would have to be an express warranty (affirmation of fact) under UCC 2-313. The case that the dvds did not make your kids smarter would seem to have problems on the arguments of opinion, puffery and the like. Disney has put a stop to any claims by just offerring the refund.

In case you want your refund, see babyeinstein.com.
- JSM

10/28/2009 01:18 PM
Credit Card Rates Up 20%
This Today Show piece discusses a study about increasing credit card rates which finds a 20% across the board rate increase. On of the consumers interviewed is actually a banker complaining of a 20% increase by Chase on his card.



- JSM